The LOG OFF Movement seeks to “rethink social media by youth, for youth.” This promotional poster advertises the organization’s “Digital Detox Challenge” initiative, and inspires the viewer to consider their own social media use, as well as the societal conversation surrounding it today.
The animation mimics the call to action, of “[logging] off and [looking] up. The viewer is invited into a time of reflection by the immersive video of the sky, and is encouraged to get back to enjoying the Real World by the vibrancy and texture of the collage in the background.